Dominate Your Edge: 1st Phorm's Brian Whiting & Jake Arvold on Tactical Fitness, Nutrition, and Unbreakable Mindset – Live from NRA 2025 Voices of the Second Amendment

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The Battlefield of Atlanta: Voices of the Second Amendment Sparks a Revolution - 1st Phorm Tactical Fitness

Lock and load for an energizing live episode of On The Range Podcast, recorded at the inaugural NRA Voices of the Second Amendment event in Atlanta. Hosts Rick Hogg from War HOGG Tactical and Mark Kelley from Kelley Defense team up with Brian Whiting (Director of Distribution at 1st Phorm) and Jake Arvold (founder of 1st Phorm Outdoors) for a no-holds-barred discussion on crushing fitness goals, dialing in nutrition, building an unbreakable mindset, and the high-performance lifestyle that powers tactical operators and outdoor enthusiasts alike. Drawing from the episode's dynamic transcript, the conversation explodes with real talk on overcoming plateaus, as Brian emphasizes, "Consistency is key—it's not about perfection, it's about progress," while Jake adds, "In the outdoors, your body is your gear; fuel it right or fail the mission." This live session, buzzing with audience energy, bridges military grit with 1st Phorm tactical fitness innovation, making it essential for anyone in the 2A community.

Hosts with Combat Cred: Rick Hogg and Mark Kelley Set the Tone

As founder of War HOGG Tactical, I've (Rick Hogg) logged 29 years in Special Operations, where every ounce of performance counts. Partnering with Mark Kelley of Kelley Defense, whose tactical training sharpens law enforcement and civilians alike, we turned the stage into a war room for peak performance. Brian Whiting, steering 1st Phorm's distribution to ensure warriors get their fuel fast, and Jake Arvold, the trailblazer behind 1st Phorm Outdoors, brought insider expertise. From the transcript, Rick probes, "How does nutrition translate to better marksmanship?" leading to Jake's response: "Stable energy means steady hands—crash mid-hunt, and you miss the shot."

The 1st Phorm Foundation: Premium Nutrition for Relentless Pursuit

1st Phorm stands as a beacon for those who refuse mediocrity, offering supplements rooted in science and real results. The guys dive into 1st Phorm's premium supplement lineup, from high-quality proteins that mimic real food flavors to advanced recovery formulas. Brian details how their products support sustained energy, crucial for tactical ops: "Our stacks are designed for no crashes—just pure drive." Jake ties this to outdoor demands, noting in the transcript, "Whether chasing elk or running drills, electrolytes and aminos keep you hydrated and recovering on the fly." This isn't fluff—it's battle-tested fuel for the range or the wild.

Click the image to watch the full episode recorded at Voices of the Second Amendment - Atlant

Crushing Goals: Real-World Strategies for Training and Recovery

The episode breaks down real-world strategies for optimizing training, recovery, and mental resilience—whether you're grinding on the range, in the gym, or chasing elk in the mountains. Mark Kelley asks about integrating fitness into tactical routines, prompting Brian to share, "Start with basics: track macros, hit protein targets—build from there." Jake expands on recovery, highlighting sleep and mobility: "Ignore recovery, and you're sidelined; prioritize it, and you're unbreakable." Transcript highlights include discussions on periodized training, where Jake advises, "Mix high-intensity with active rest—mimic mission cycles for longevity."

Mindset Mastery: Building Habits That Conquer Excuses

From overcoming excuses and building habits that last to fueling for peak performance in high-stakes environments, this episode delivers actionable insights, motivation, and that relentless 1% better edge. Brian stresses mindset as the ultimate weapon: "Excuses are the enemy—replace them with action." Jake, drawing from outdoor challenges, adds from the transcript, "In the mountains, mindset turns pain into power; same on the range." They explore programs like 75 Hard, with Rick chiming in, "Mental toughness saves lives, apply it daily."

Phorm Energy Unleashed: The Sugar-Free Powerhouse Collaboration

Teasing massive upcoming launches shaking up the industry, the spotlight hits the game-changing Phorm Energy drink—a sugar-free powerhouse collaboration with Anheuser-Busch, packed with natural caffeine, electrolytes, and bold flavors—hitting shelves nationwide in 2025. Brian reveals details: "Natural caffeine from green tea, no jitters, just focus—flavors like Screamin’ Freedom and Orange Fury." Jake notes its outdoor utility: "Hydrate during hikes without the crash; it's mission-ready." Transcript captures the excitement: "This isn't just energy—it's sustained dominance."

App Overhaul and Epic Challenges: Tools to Transform

The revamped 1st Phorm App with personalized programming and the epic $300,000 Transformation Challenge running all year take center stage. Brian explains the app's features: "Custom plans, advisor chat, macro tracking—it's your pocket coach." The challenge offers quarterly $25,000 prizes, team categories, and lifestyle wins. Jake teases, "Enter free with the app—transform body and mind." From the transcript, Mark asks, "How does this fit tactical life?" Brian replies, "Accountability builds discipline—like zeroing your rifle."

1st Phorm Outdoors: Where Adventure Meets Elite Fitness

Jake Arvold's brainchild, 1st Phorm Outdoors, empowers hunters and adventurers to "experience more." Hints at new flavors, stacks, and innovations designed to help you dominate your goals include hunting-specific nutrition plans. Transcript reveals Jake's passion: "Blend gym gains with field skills—chase game longer, recover faster." Brian adds on stacks: "New greens formulas for detox; outdoor packs for endurance."

Tying Fitness to Freedom: The 2A Connection

In the heart of Voices of the Second Amendment, the talk links physical prowess to defending rights. Rick shares, "A fit operator is a force multiplier for freedom." Brian and Jake agree: "Strong bodies build strong communities—ready to stand." Perfect for shooters, hunters, athletes, and anyone ready to level up their body and mind—don't miss this crossover of tactical grit and fitness firepower!Live Vibes and Audience Fire: Unfiltered Interaction

Overcoming Adversity: Resilience in Action

Discussions on post-pandemic adaptations show 1st Phorm's grit: "We ramped U.S. production—kept shelves stocked." Jake on personal hurdles: "Failure teaches; rise stronger."

Call to Arms: Stream, Subscribe, and Level Up

Available on all major podcast platforms. Follow On The Range Podcast for more exclusive live recordings and powerhouse industry interviews. War HOGG Tactical approves—fuel your fight with 1st Phorm.

In wrapping, this episode ignites the warrior within. Brian and Jake deliver the blueprint: crush limits, own your edge. Stay tactical, stay fueled—freedom awaits the strong.